In April 1995 the internet was in full swing as HTML evolved and easy to use browsers entered the market.  Tenor President Hugh Dobbie embraced this new communications platform launching an ISP that would become one of the largest in Western Canada.  In September 1995, he invested in a more speculative idea – delivering live audio signals over the internet.

Assembling an eclectic mix of media talents, Hugh and his team started to produce and deliver live content over the Internet in 1996. Within two years the destination sites of www.DENradio.com and www.DENtv.com were born. Featuring a diverse mix of audio and video content the domains caught the attention of Digital Entertainment Network (a multi-media company also know as DEN) and were subsequently acquired.

From a standalone, internet only radio program, the business soon grew to service major sports and media organizations. He formed INSINC in 1998, assembling a group of seasoned media and technology professionals to create a range of content and product offerings that challenged traditional broadcasting.

By 2000 INSINC phased out its content efforts and focused on platform technologies. The company was sold in 2009 to NeuLion. In 2018, NeuLion was acquired by Endeavor (formerly IMG-WME) one of the largest global sports, events and talent management companies in the world and was re-branded Endeavor Streaming.

In 2016 Tenor was lead investor in Yare Media Group, a new streaming media company.  Yare acquired new customers quickly and was recognized as one of Canada’s Top New Growth Companies in 2020.  In October 2020, the company was acquired by Visaic.  Clicking on the links below tells the story.